How AI tools choose who to recommend
AI assistants search the web, then summarise what they find. They tend to recommend businesses that:
- have clear pages saying exactly what they do, where, and for whom;
- have the same name, address and phone details everywhere;
- are well reviewed and mentioned on other trusted websites;
- let the AI tools’ crawlers read their website.
There’s no secret trick, and anyone who sells one is guessing. The good news is that the work also helps your Google rankings.
What we do
- Let the right crawlers in: check that robots.txt and your firewall don’t block the search crawlers used by ChatGPT, Claude, Perplexity and Copilot, while still blocking training crawlers if you prefer.
- Clear, factual pages: service pages and answers to common questions, written so a person or an AI can quote them accurately.
- Structured data: LocalBusiness, service and FAQ details that describe your business in a form machines read easily.
- Bing as well as Google: ChatGPT search and Copilot lean on Bing, so we set up Bing Webmaster Tools and Bing Places.
- Consistent details and reviews: the same business details everywhere, and a steady flow of genuine reviews.
Check where you stand
Our free SEO checker tells you whether AI search tools can read your site, and checks your structured data and contact details. Then try asking ChatGPT or Perplexity for a business like yours in your area, and see who comes up.
What it costs
AI search work is part of our monthly SEO, from €200 a month plus VAT. A one-off check and fix-up is quoted to suit your budget.
Working to your budget. We’re open to working within every budget and every business’s needs. Email [email protected] with what you’re after, and we’ll suggest what makes sense for you.
Questions
Is AI search replacing Google?
Not for most local searches yet, but it’s growing quickly, and Google now shows AI Overviews above many results. The same work helps with both, so you don’t have to choose.
Should I block AI crawlers?
You can block the crawlers that collect training data, such as GPTBot, without affecting search. Blocking the search crawlers, such as OAI-SearchBot and PerplexityBot, means those tools can’t recommend or link to you.
Do I need an llms.txt file?
It does no harm, and we can add one, but no major search engine has said it uses it. Clear pages and structured data matter far more.
SEO ACROSS IRELAND
Want a hand with it?
Tell us about your business and the customers you want to reach, and we’ll tell you honestly what we’d do first. We’re open to working within every budget and every business’s needs. Email [email protected] with what you’re after, and we’ll suggest what makes sense for you.
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